Web & Digital Communications - Sambecketts

Social Media

Social media is exactly what it says on the tin ‘social’. It provides an opportunity to engage with potential customers and encourage ‘early adopters’ to talk about your brand and help market your company for you. 
There is a skill and etiquette in developing a successful social media voice. Involving yourself in the conversation is more than just blatantly advertising your company. It requires give and take, which in return can build customer loyalty.  The correct use of social media should connect with customers in a very personal way. 
Sambecketts manages a plethora of client business using various forms of social media, such as Twitter, Facebook, etc. and can create and implement a social media strategy, which works alongside the integrated marketing approach – online and offline.


  • 85% of the marketers surveyed indicate that social media has generated exposure for their business
  • 63% report an increase in traffic to their website
  • 52% state it has generated quality leads
  • 81% report that blogs have increased customer loyalty and online enquiries
Have a read of our blog which has some interesting articles about social media

Johanna Blakely in a thought provoking TED Talk sets out some thoughts about the changing environment for advertisers...




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