SEO or search engine optimisation is the process of improving the visibility of a website or a web page in the search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.
In plain English: where you are listed in the Google rankings
In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
Your website needs to stand out above your competition. Without visibility across the internet it’s comparable to opening a shop in the high street and putting no signage above the door, your customer would not know you exist. SEO works like this but in the virtual environment.
How your website is designed and written will affect the way it is seen throughout the organic listings. Having a fully managed SEO campaign will help drive traffic to your site and increase sales and enquiries, providing a return on investment.
At Sambecketts we use a tried and tested formula to give you the best possible results. The various activity we undertake each month for clients that commission us as their outsourced marketing company can be broken down into the following categories:
This is work done on the website and includes optimising the meta data for each page, adding good titles, unique content and relevant keywords to the on-page content and increasing quality internal and external links within your site. Content
Good content writing is important for the search engines to be able to index the content of a site appropriately, e.g: Google. The more content that is relevant, unique and regularly updated on your website, the more Google will return to crawl the site for information, which in turn improves your visibility to your potential customer.
As part of the initial planning and strategy work we undertake at the start of any project, Sambecketts will undertake a full SEO audit to understand the current technical health of your website. Our team then works to optimise the on-page content, meta data, which builds SEO equity and helps improve your website's visibility.
WE help your business grow by ongoing optimisation and refinement to drive conversions and boost sales.
Reporting and Analysis Our team is certified in Google Analytics, which means that we are able to understand and guide you about how well your website is performing, where it needs to be improved and how to do it, to ensure that KPI's can be accurately tracked and reported.
Mobile and multi-screen optimisation
We take a multi-screen approach, making sure that users are able to interact with your content and convert - no matter what device they are using.