Business Strategy - Sambecketts

Sambecketts Analytics

A spark of genius is insufficient on its own in the tough business world. It requires understanding the metrics behind a market: what's driving sales and more importantly, what's driving profitability?

A creative spark can make the difference, but how is this translated into revenues?

The answer can be obtained by reading the numbers. What we do is more than just analyse the data, we see beneath the numbers and make the link with our creativity. In practical terms we look to:

  • Identify the parameters for new creative ideas, enabling our creative thinking to be directed towards fulfilling genuine market needs
  • Ground our creative ideas, ensuring they are fine-tuned to match the market and brand ideals
  • Understand the size and nature of the potential to be unlocked by the creative concept
  • Develop an implementation plan to maximise the impact of the creative ideas

In this way, data can be used to support the creative process, rather than stifle it.


Brand Positioning

Marketing Strategy

Competitor Analysis




Happy to chat... find us on skype 'hellosambecketts'
or search skype by our email address
Happy to listen... call us +44 (0) 1258 839118
Please feel free to email us with any thoughts or questions -
we are open, friendly and ready.



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