Our starting point for researching a market is to use existing data, market reports, and other information that can be gleaned through advanced web searches.
Where there is clear value in undertaking original research we commonly do this using online survey methods or focus groups. Quite often there is great advantage in obtaining on-going feedback from customers and this can be achieved easily and at low cost using a short survey linked to a website.
This provides an opportunity for customers to express their opinion and give their ideas: as a rule we do not use irritating pop-ups for surveys, but invite participation and reward those that do take the trouble to respond, for example by entry into a prize draw with a discount on a future purchase as a reward.
When undertaking research we are careful to adhere to Data Protection and Market Research Society rules and maintain honesty by never undertaking marketing under guise of research.