Business Strategy - Sambecketts

Marketing Strategy

A marketing strategy will tell you how to unlock the potential in a creative idea. It will identify the most appropriate:
  • Customer segments to target
  • Messages to use in the marketing communications
  • Media to use for disseminating your messages
  • Where appropriate, it may also include direction on product development, and pricing strategies.
The Marketing Strategy will always be consistent with your brand vision and values, and indeed is part of the means by which these are brought to the market.


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