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Competitor Analysis

Understanding your competitors is a pre-requisite for a successful market entry or for increasing market share.
Sambecketts undertakes competitor analysis by using a systematic approach to analysing brands.  Depending on the context, this means auditing their:
 
  • Product offer
  • Online presence
  • Off-line advertising
  • Website
  • Marketing messages
  • Pricing
 
The output is the identification of your closets competitors and their strengths and weaknesses. Competitor analysis often leads naturally onto a “SWOC” analysis (Strengths Weaknesses Opportunities Challenges), and brand mapping.
 
 

 

Happy to chat... find us on skype 'hellosambecketts'
or search skype by our email address hello@sambecketts.com
 
Happy to listen... call us +44 (0) 1258 839118
 
Please feel free to email us with any thoughts or questions -
we are open, friendly and ready.

 


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