Business Strategy - Sambecketts

Competitor Analysis

Understanding your competitors is a pre-requisite for a successful market entry or for increasing market share.
Sambecketts undertakes competitor analysis by using a systematic approach to analysing brands.  Depending on the context, this means auditing their:
  • Product offer
  • Online presence
  • Off-line advertising
  • Website
  • Marketing messages
  • Pricing
The output is the identification of your closets competitors and their strengths and weaknesses. Competitor analysis often leads naturally onto a “SWOC” analysis (Strengths Weaknesses Opportunities Challenges), and brand mapping.


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