Competitor Analysis
Understanding your competitors is a pre-requisite for a successful market entry or for increasing market share.
Sambecketts undertakes competitor analysis by using a systematic approach to analysing brands. Depending on the context, this means auditing their:
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Product offer
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Online presence
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Off-line advertising
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Website
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Marketing messages
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Pricing
The output is the identification of your closets competitors and their strengths and weaknesses. Competitor analysis often leads naturally onto a “SWOC” analysis (Strengths Weaknesses Opportunities Challenges), and brand mapping.