We manage advertising and online marketing across all the key platforms including Google AdWords, Bing, Yahoo, Facebook, Twitter, Instagram and LinkedIn to engage and attract new and existing customers. We strive to stay ahead of emerging online trends.
Sambecketts is a certified Google Partner
Understanding your business
We take time to listen and understand your business and target market before creating a strategy and plan in how we are going to achieve reaching your business goals. We tailor a bespoke strategy for each client, based on requirements and budget.
During the 'understanding' we also undertake a full audit of all your current marketing, online channels and website. This helps us understand how your brand is currently positioned online, how healthy it is in terms of SEO (search engine optimisation), how well it ranks on the search engines and where technical improvements can be made.
Once we have a clear understanding of what can be improved and implemented to help you achieve your desired business goals, we will use a combination of integrated marketing activities to compete and drive relevant traffic to your website, through rich content, technical SEO - converting traffic into customers by targeting them at each stage of their journey, be it on social media or your website. Inbound marketing is about creating high quality content for your target audience that is useful, relevant to their interests, which they’ll want to engage with and read.
Using Google Analytics and other web based tools, we will measure the performance of our marketing approach and will report to you on your website traffic and other online channel activity.
At Sambecketts we take an integrated approach to online marketing. Online marketing will give your company the best possible chance to achieve high visibility across the search engines and thus sell or promote your product and services. Our integrated online marketing approach is used to cast as wide a net as possible for our clients and uses the following:
SEO – search engine optimisation
Online Advertising - Google, Yahoo, Bing. Adwords – Pay Per Click campaigns on search and the Google Display Network
Re-marketing to lapsed customers
Google My Business - including map listings
Online PR – creation and submission management of press releases
Rich website content creation
E Flyer creation and management
Social media - campaign creation, management and advertising
Analytics - to understand the customer or the route to sale, how the customer engages with the website and other online channels to help refine marketing activity