Published on Tuesday, May 31 2016
Sambecketts is an official Google partner, which means we have employees with Google Adwords certifications managing our clients’ accounts. Google ensures that these certifications are current (exams are taken annually) and that Sambecketts meets Google’s standards for customer care best practice.
Google Partners must be well-versed in all the features of Adwords and use them in a way that is profitable to clients.
Being an official Google partner ensures profitability & quality customer service — Google does this by reviewing our MCC or client accounts to make sure that we are giving our clients optimal service through improved quality scores. A high quality score involves maximising the benefits of a campaign by ensuring that ads, keywords, and landing pages are bringing in the appropriate target market. A high quality score can signify a lower cost per click and a higher ROI for the client.
Companies that have achieved Google Partner status have access to Google’s beta features. This means that after Google has developed a new feature or application, its partners can test and use this feature up to a year or more before it is available to the general public.
Adwords (PPC) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (e.g: Google) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements are shown on web sites or search engine results with related content that have agreed to show ads. This approach differs from the "pay per impression" methods used in television and newspaper advertising.
Websites that utilise Adwords will display an advertisement when a keyword query (what words / phrase the user types into the search engine) matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.
Ensuring that the traffic driven to your website is relevant is essential for sales conversions.
Sambecketts can provide the following Adwords service for clients:
Google Shopping (product advertising)