case studies - sambecketts

Project - realshare

Client: NHS SW

 

NHS logo

 

The Launch

 

www.realshare.co.uk officially launched on the 8th September at the Bath University School of Management.  Presentations were given by the research team from Bath University, Deirdre Brunton, Teenage Cancer Trust funded Lead Nurse Bristol UH, Dr Adam Dangoor, Oncologist Bristol UH.  Guests included 10 young people who are using realshare.

ITV SW news featured the patient perspective on using realshare and can be viewed here

 

The Brief

 

Sambecketts was approached by NHS Cancer Services in the South West, based at Bristol University Hospital – the Principal cancer treatment hospital in the South West.

NHS SW had the idea of creating a brand and working with a cohort of young cancer patients to develop an online community for TYA’s (teenagers and young adults with cancer) in the South West.  An interactive website (similar to Facebook in terms of being user generated and socially interactive), which would provide the following:

  • Offer support in terms of providing information about local support services and events in the South West region
  • Direct information about the health care professionals in their area, who they are and what to expect from each one of them.
  • An online space where teenagers and young adults with cancer could be with one another to share the experience hence reducing the sense of isolation that so many feel.
  • Information about local employment, education and training opportunities in line with The National Cancer Survivorship Initiative Children & Young People – Department of Health

The needs of young people with cancer were highlighted recently in the report ‘More than my Illness – Delivering quality care for young people with cancer’ delivered by CLIC Sargent:

“Young people need good information and support to help them make positive and informed choices about their life and about their care.

This is particularly important when spending time at home during and after treatment. Young people must have good information on how to manage their illness and what to do in an emergency, to ensure that spending time at home is safe. Knowing what to expect and who to contact also reduces the sense of isolation many young people and their families feel on discharge from hospital.

The young people and their significant others that participated in the More Than My Illness discussion groups felt that information was often lacking. Once back at home they felt ill informed, confused, disempowered and isolated. They also felt that information was often given too early or too late.”

 

Our services for the NHS realshare project:

  • name creation
  • brand identity
  • website design
  • project management
  • advertising design

 


 

The Branding

realshare logo


 

Poster Campaign

 

NHS realshare poster NHS realshare poster - Sambecketts

 

 


 

TYA (Teenager and young adult with cancer) Leaflet - double page spread example

 

Example of a double page spread promoting realshare NHS - Sambecketts  

 


 

 


 

realshare website   

 

The realshare website officially launched as a pilot in Spring 2012. It is now being re-developed in line with the user experience. This will be launched by December 2013.

In 2011 an evaluation study was undertaken with a focus group of teenagers and young adults with cancer, who used the site for a period of 5 months, overseen by researchers from Bath University and the team from Bristol UH.

The final report summarises the key findings of the study on the use of the online platform, which was designed to form an online community specifically for teenagers and young adults with cancer in the South West region in England. It builds upon a preliminary study on the development of an online TYA mutli professional virtual platform led by Deirdre Brunton and her team in 2009 and project published Daniels (2011).

The study was driven by an understanding that teenagers and young adults (TYA) with cancer often fall between paediatric and adult cancer care, but neither can fully address the needs of the TYA patient. Based on this, the study aimed to evaluate the use of realshare for TYA with cancer.

For a period of five months, a group of TYA with cancer posted messages in the realshare forum. Pre and post intervention focus groups were conducted. Responses were analysed using thematic analysis. You can download the final report here.

The website is currently in development using the key findings from the evaluation report to guide and inform.

You can view the site by clicking on the image below - however some parts of the site are restricted in terms of access for patient confidentiality and the site is currently being re-developed in line with the user experience and feedback from the registered users.

 

 

Realshare is sponsored by The Youth Cancer Trust

 


 

 

Happy to chat... find us on skype 'hellosambecketts'
or search skype by our email address hello@sambecketts.com
 
Happy to listen... call us +44 (0) 1258 839118
 
Please feel free to email us with any thoughts or questions -
we are open, friendly and ready.

 


 

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