This is the Sambecketts checklist - you probably have your own but in case you are still creating your list please feel free to take a quick look at ours... Your actions speak louder than your words How you deliver your service or product will always count for more than straplines or clever words.
Benefits not features Are you selling a machine or the time savings it offers people?
Customers have choices Every contract goes two ways so remember to keep to your side of it and invest in your own values.
Stay ‘in character’ Your audience will be evaluating and watching you, even when you think you are ‘off stage’.
Stay curious Genuine interest in your customers, who they are, how they feel...will reveal much about how to develop your brand.
Remember to soundcheck Connectivity today means that you will have several voices across different media platforms. Make sure they blend, enhance and harmonise.
Be generous Customers love to share what you know. Let them discover your knowledge, authority and ideas and watch the trust build.
Trust your customers Brands brave enough to be honest can discover loyalty and advocacy from their customers.
Start a conversation Customers love to have their minds ignited – make sure it is two-sided. You will probably learn more from them.
Be authentic Consumers are incredibly sophisticated. They can tell the real deal from card-trick promises.
Raise your own bar In the end quality wins so don’t wait for your competitors to set new standards – set them yourselves.
Value your ambassadors Identify your influential customers and recognise their importance to you.
Don’t be scared of change It’s a human instinct to resist change but the best ideas often have difficult births. Stay open.
Shock and thrill Ok, it’s just the old ‘surprise and delight’ cliché but it happens to work. Check that your customers are getting that extra something from you. It counts for a lot.
Reach out Disruption happens because industries forget to tap into the creativity which is out there. Invite others to evaluate where you are at and see what they discover.
Find your diamond Every brand has something brilliant. Make sure you find yours and share it with the world.
Stay true indoors Brands have to work indoors and out. Make sure your own internal brand values mirror the values you project out to the world.