Being an official Google partner ensures profitability & quality customer service — Google does this by reviewing our MCC or client management accounts to make sure that we are giving our clients optimal service through improved quality scores.
A high quality score involves maximising the benefits of a campaign by ensuring that ads, keywords, and landing pages are bringing in the appropriate target market. A high quality score can signify a lower cost per click and a higher ROI for the client. Companies that have achieved Google Partner status have access to Google’s beta features. This means that after Google has developed a new feature or application, its partners can test and use this feature up to a year or more before it is available to the general public. Adwords (PPC) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (e.g: Google) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements are shown on web sites or search engine results with related content that have agreed to show ads. This approach differs from the "pay per impression" methods used in television and newspaper advertising. Websites that utilise Adwords will display an advertisement when a keyword query (words / phrase the user types into the search engine) matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or on a relevant site on the Google Display Network. This ensures that the traffic driven to your website is relevant is essential for sales conversions.
Sambecketts is certified with Google in using analytics.
Google analytics is an analysis tool, which enables a clear understanding and reporting structure for the traffic on a website using data collection and management in a single, comprehensive view that can be customised to suit your needs. Whether that be with dashboards, filters or by setting up goals.
Integrated with Adwords, we can review and monitor online campaigns by tracking landing page quality and conversions. This information is critical in terms of refining any online advertising and making the most of available budget. Google Analytics analysis can identify poorly performing pages with techniques such as funnel visualisation, where visitors came from (referrers), how long they stayed on the website and their geographical position. It also provides more advanced features, including custom visitor segmentation. Google Analytics eCommerce reporting can track sales activity and performance. The e-commerce reports shows a site's transactions, revenue, and many other commerce-related metrics.
Google analytics helps clients understand and guage return on marketing investment.
Our team is able to understand, analyse and interpret your website activity and provides this information in an easy to understand monthly report.